Utter Desiness - Ad Edition

Tuesday, August 18, 2009 by Yet another writing desi , under , , ,

My ongoing "public service" to desi news-deprived desis & desiphiles everywhere...any resemblance to respectable, factual reporting is thorougly unintentional...

Simply have to share a few instances of Desi spawned ad brilliance-
  • Exhibit A (image on the right): Bharat Matrimony pimps out mother-in-law approved jasmine-wearing, idli-steaming womb-carriers while a Midday Mate sits atop so our desi bachelors can get mom-approved tail and their fantasy bunny in one strike. Think of the one on top while you (are forced to) do the one below...well played sir! Media placement was also quite brilliant, right next to the article on how sex workers in Mumbai refuse to kiss clients who look sickly enough to harbor H1N1. http://utterdesiness.blogspot.com/2009/08/lipstick-on-pigswine-flu-edition.html (Yes I just routed you to my own blog, if I wont...who will?)


  • Exhibit B: A matrimonial site thought it prudent to use a 15-year old in a palanquin for their ad the "India Day Parade" in Manhattan so foreigners could see how socially progressive we really are. Incidentally even cigarette companies in India will not cast someone who IS legally younger than 25 (they might look 16 though.) Thank you matrimonial ad site for making it that much easier to explain to my American friends that we dont compulsively betroth fetuses and burn brides. To think it was tough enough to explain that an arranged marriage was'nt exactly a neanderthal set up...

Thanks for reading this week's edition of Utter Desiness. So much to snark about, so little time!

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